Take a load off your legal team.

We empower marketing and legal teams to work together to search, file and defend trademarks more efficiently—and affordably.

The new, best-in-class search

Because even the most qualified humans sometimes make mistakes, we’ve developed an air tight AI in consultation with USPTO and Google, which is always updated to reflect the most recent shifts in trademark law and practice.

This would take a trademark search house days. We do it in 58 seconds, all for a flat monthly fee.
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1

Variant spellings

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2

Phonetic equivalents

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3

Semantic variations

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4

Identical trademarks

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5

Translational variations

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1

Variant spellings

Easy and intuitive

Our AI is compliant, thorough, and by-the-book. Even the most junior members of your team can produce flawless searches and applications in just minutes.

Collaboration-friendly platform

No more weeks-long back and forth between legal and marketing. Haloo’s platform unifies your teams to ideate and search product names, logos, and taglines with transparency, making big decisions easier and faster.

Four powerful tools in one platform

Better Workflow

A simplified, speedy workflow with an all-in-one platform where marketing and legal collaborate

Searches

Unlimited professional instant searches, including searches by batch

Application Builder

Guided, fail-safe application builder that’s easy enough for even the most junior employees

Brand Enforcment

Automated brand enforcement, including takedown and C&D letters, coming soon...

Say Haloo to trademarks in the digital age. Finally.

haloo logoCompetitor Human Full Search
Overall AccuracyExcellentGood*
Substantive Objection Analysis**
Search Time60 Seconds2 Days
Search ResultsCustomFixed
Report Organized by Risk
Social Handle and Domain Recommendations
Fail-safe Trademark Application Builder
Collaborative Workflow Solution
Intuitive UX/UI
Unlimited Searching
Fixed Pricing
Trademark Expert Support
USPTO/CIPO Jurisdictions
Common Law
Domain Name

*subject to human error

**descriptiveness, misdescriptiveness, and conformity with other substantive standards

Built in consultation with Google and former USPTO and CIPO examiners, our one-of-a-kind self-serve platform is continuously updated to reflect changes to trademark law and practice: it is much easier to update a single technology than it is to update thousands of human attorneys.

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The materials provided on this website (“Materials”) are for informational purposes only. The Materials constitute general information relating to areas of law familiar to us. They do not constitute legal advice or other professional advice, and you may not rely on the Materials as such.

The materials provided on this website (“Materials”) are for informational purposes only. The Materials constitute general information relating to areas of law familiar to us. They do not constitute legal advice or other professional advice, and you may not rely on the Materials as such.

Trademarks without question marks.